Niche RPM Tracker

Gaming Highlights

Real RPM $2-5 · competition: high

Income leans on peripheral and service affiliate links. A finance creator at $15 RPM makes roughly 5-8x more per 1,000 views than a gaming creator at $3 RPM, with identical view counts.

Monetisation angle: Game peripherals, energy drinks, hardware

Typical content: gameplay compilations, patch notes, guide videos

Scored

Competition7/10
Monetisation routeAffiliate
Production cost6/10
Shelf life5/10

Viewer country changes everything

TierCountriesCPMRPM
Tier 1US, UK, Canada, Australia, Germany$15-$50$8-$25
Tier 2Western Europe, Japan, South Korea, UAE$5-$15$2-$8
Tier 3Most of Asia, Africa, Latin America$0.50-$3$0.20-$1.50

How to use this number

RPM is what you receive per 1,000 views after YouTube's 55% cut, ad-blockers, and non-monetised views. Plan against RPM, not CPM — a niche advertising at $20 CPM typically lands $8–12 RPM once everything is subtracted.

Two things routinely break the maths:

Also see the Claims Lab for the difference between a niche that pays and a headline that does not.

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