Niche RPM Tracker

Interesting Facts / Trivia

Real RPM $3-6 · competition: high

Best run as a high-volume Shorts play, not a long-form channel. Very low RPM, so it only makes sense at scale.

Monetisation angle: Mobile games, snack apps, books

Typical content: list videos, quick facts, rapid Shorts

Scored

Competition	5/10
Monetisation route	Ads
Production cost	2/10
Shelf life	4/10

Viewer country changes everything

Tier	Countries	CPM	RPM
Tier 1	US, UK, Canada, Australia, Germany	$15-$50	$8-$25
Tier 2	Western Europe, Japan, South Korea, UAE	$5-$15	$2-$8
Tier 3	Most of Asia, Africa, Latin America	$0.50-$3	$0.20-$1.50

How to use this number

RPM is what you receive per 1,000 views after YouTube's 55% cut, ad-blockers, and non-monetised views. Plan against RPM, not CPM — a niche advertising at $20 CPM typically lands $8–12 RPM once everything is subtracted.

Two things routinely break the maths:

Your viewer's country. A video pulling mostly Tier-1 views out-earns the same view count from Tier-3 viewers several times over. Targeting English-language, US-relevant topics is the single biggest RPM lever that costs nothing.
Volume, not cleverness. At $8 RPM, $1,000/month needs roughly 125,000 monthly views. At $2 RPM it needs 500,000. The niche decides how much upload volume your target income demands.

Also see the Claims Lab for the difference between a niche that pays and a headline that does not.

Get the weekly issue

One issue a week: 1 debunk, 1 niche, 1 template.

No spam, no selling your address. Unsubscribe anytime.