Niche RPM Tracker

Legal Education

Real RPM $9-22 · competition: medium

Underrated. Law firms and legal-tech spend aggressively to reach people with legal problems, so CPMs are among the highest on YouTube. But consumer affiliate programs barely exist here. Works well faceless with text-on-screen or stock footage.

Monetisation angle: Legal tech, document services, legalzoom-style tools

Typical content: tenant rights, contract basics, small-business legal requirements, "what to do if..."

Scored

Competition	4/10
Monetisation route	Ads
Production cost	5/10
Shelf life	8/10

Viewer country changes everything

Tier	Countries	CPM	RPM
Tier 1	US, UK, Canada, Australia, Germany	$15-$50	$8-$25
Tier 2	Western Europe, Japan, South Korea, UAE	$5-$15	$2-$8
Tier 3	Most of Asia, Africa, Latin America	$0.50-$3	$0.20-$1.50

How to use this number

RPM is what you receive per 1,000 views after YouTube's 55% cut, ad-blockers, and non-monetised views. Plan against RPM, not CPM — a niche advertising at $20 CPM typically lands $8–12 RPM once everything is subtracted.

Two things routinely break the maths:

Your viewer's country. A video pulling mostly Tier-1 views out-earns the same view count from Tier-3 viewers several times over. Targeting English-language, US-relevant topics is the single biggest RPM lever that costs nothing.
Volume, not cleverness. At $8 RPM, $1,000/month needs roughly 125,000 monthly views. At $2 RPM it needs 500,000. The niche decides how much upload volume your target income demands.

Also see the Claims Lab for the difference between a niche that pays and a headline that does not.

Get the weekly issue

One issue a week: 1 debunk, 1 niche, 1 template.

No spam, no selling your address. Unsubscribe anytime.